Service Area Scout / Portland, ME
SAMPLE REPORT · illustrative data

This is a real sample Scout Report — every figure sourced and dated. Yours looks like this, for your trade and town.

Scout my market — $149

Portland, ME

South Portland · Westbrook · Scarborough · Falmouth

verified · 70 sourced facts
as of 2026-06-29
00 · Demand
Demand band
High
Measured / mo
≈10050 / mo
Ad cost / click
$0.09–$236.78 top-of-page bid
Search landscapeOpen100 / 100 ad competition
13 directory listings on page onepaid ads on 1 of 15 core searches1 entrenched local incumbentstop-of-page bids $0.09–$236.78
Seasonality — each month vs an average month (100% = average)
JanFebMarAprMayJunJulAugSepOctNovDec

Searches for this trade concentrate in the taller months — plan marketing pushes just ahead of them.

Plain-English readout

This report covers 538 search terms tied to the business, with a combined monthly search volume of ≈10050 / mo, placing overall demand in the High band. Search interest peaks around Sep.

Estimated cost per click sits in the $0.09–$236.78 top-of-page bid range, with a competition index of 100 / 100 ad competition and a difficulty rating of Open. This volume corresponds to an equivalent demand value of ≈$77,800 / yr.

Search activity across tracked terms totals ≈10050 / mo per month, placing this market in the High demand band. This figure spans 538 distinct terms, with activity tending to peak around Sep.

Estimated cost per click falls within $0.09–$236.78 top-of-page bid, with bid estimates ranging between $0.09 and $236.78. The competition index sits at 100 / 100 ad competition.

01 · By service
ServicePeakAd cost / clickMonthly demand
Asphalt Shingle Roofing
algae resistant roof shinglealuminum roofing shingleasphalt flat roof
Sep$0.06–$14.77 / click≈1290 / mo
Flat & EPDM Roofing
commercial flat roofingepdm flat roofepdm roof installation
Sep$0.36–$40.82 / click≈660 / mo
Gutter Installation & Repair
fascia roofflat roof gutter guardgutter cover installation
Aug≈$36.30 / click≈320 / mo
Metal Roofing
aluminum alloy roofaluminum roofamish metal roofing
Sep$0.05–$71.08 / click≈2700 / mo
Roof Inspection & Maintenance
acrylic roof coatingelastomeric roof coatinggaco roof coating
Aug$0.24–$2.73 / click≈220 / mo
Roof Repair
accent roofing serviceaffordable roof repairfoundation crack repair
Sep$0.10–$39.07 / click≈390 / mo
Roof Replacement
affordable roof replacementcopper roof installationexpert roof replacement
Aug≈$102.79 / click≈260 / mo
Storm & Emergency Roof Repair
asphalt shingle roof leak repairemergency flat roof repairemergency roof repair
Feb$0.48–$52.29 / click≈170 / mo
02 · Who ranks locally
Superior Roofing superiorroofingofmaine.com
4.9★ · 875 reviews
in the map packreview moat: 875 reviews
Roofers Elite rooferselitemaine.com
4.9★ · 276 reviews
in the map packreview moat: 276 reviews
Horch Roofing horchroofing.com
4.9★ · 176 reviews
in the map packreview moat: 176 reviews
Encore Metal Roofing & Construction, LLC encoremetalroofing.com
5★ · 134 reviews
in the map packreview moat: 134 reviews
Who owns page one · across the core searches

Results as Google shows them in your metro. A spot held by national content or a directory is not a local business ranking, it is open ground a local page can compete for.

youtube.comnational content
22 page-one spots
reddit.comdirectory
10 page-one spots
americanweatherstar.comnational content
7 page-one spots · ranks page one for 88 market searches
facebook.comdirectory
7 page-one spots
homedepot.comnational content
6 page-one spots
lowes.comnational content
5 page-one spots
amazon.comnational content
4 page-one spots
gaf.comnational content
4 page-one spots
03 · What your market asks

Real questions from your market's own search results. Answering these on your site is content Google already knows people want.

How to repair an asphalt flat roof?Asphalt Shingle Roofing
What is the life expectancy of an asphalt flat roof?Asphalt Shingle Roofing
How to fix a flat roof without replacing it?Flat & EPDM Roofing
How much does it cost to repair an asphalt roof?Asphalt Shingle Roofing
Do asphalt roof coatings work?Asphalt Shingle Roofing
What to coat an asphalt roof with?Asphalt Shingle Roofing
Show 6 more
Can asphalt shingles be rejuvenated?Asphalt Shingle Roofing
Is it better to have a metal roof or shingles?Metal Roofing
Does a metal roof last longer than asphalt shingles?Asphalt Shingle Roofing
Do insurance companies prefer metal roofs?Metal Roofing
What are the disadvantages of a metal roof over shingles?Metal Roofing
Is asphalt a roofing material?Asphalt Shingle Roofing
04 · Opportunity gaps
A competitor ranks for it. You have no page 4
Flat & EPDM RoofingMetal RoofingRoof Inspection & MaintenanceRoof Repair
Service pages you're missing 4
Asphalt Shingle RoofingGutter Installation & RepairRoof ReplacementStorm & Emergency Roof Repair
Common questions with no answer page 4
A common question in your market has no answer page yet ×4
05 · A first sitemap

Hand this list to whoever builds your site; it is the build order. Hover a page for why it earned its place.

  • /required
  • /services/asphalt-shingle-roofinghigh≈1290 / mo
  • /services/flat-epdm-roofinghigh≈660 / mo
  • /services/gutter-serviceshigh≈320 / mo
  • /services/metal-roofinghigh≈2700 / mo
  • /services/roof-inspectionhigh≈220 / mo
  • /services/roof-repairhigh≈390 / mo
  • /services/roof-replacementhigh≈260 / mo
  • /services/storm-emergency-roof-repairhigh≈170 / mo
  • /service-areas/south-portlandmedium
  • /service-areas/westbrookmedium
  • /service-areas/scarboroughmedium
  • /service-areas/falmouthmedium
06 · What it could be worth

Of ≈10050 / mo measured monthly searches, capturing 2% is about 201 inquiries; closing 35% is about 70.3 jobs at $9,500 each, $668,325/mo.

Reality check: that is 70.3 jobs a month. If your crews cannot staff that, lower the capture number until the jobs match what you can actually take.

Your assumptions, your math. Not our claim. The only number we sourced is the demand.

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